As we unite our global group under one brand, strengthening our offering and entering the next chapter of our story, we welcome you to one of the world’s largest workwear companies, Alsico.

During this period of transition, our managing director, Charlotte Clarke, shares a few words on what this brand transition means for the future and for our customers…

First and foremost, the decision to embark on this brand transition was driven by our commitment to what matters most: our customers.

With all of our brands now operating under the unified Alsico banner and aligned on one powerful promise: 'Our Performance Protects Yours’, this consolidation means that no matter where you engage with Alsico, you can expect a unified, high-quality experience. It ensures consistency and streamlined processes for our customers, whilst allowing us to better communicate our collective expertise, innovative products, and commitment to sustainability. We remain dedicated to delivering workwear solutions that prioritise excellence and protection, and this rebrand reinforces our commitment to making life better for people at work.

We're not just changing a logo; we're transforming how we do business. We are focused on providing better products and experiences to our customers, which, in turn, means safer and more comfortable work environments for millions of workers. We have the opportunity to have a meaningful impact on the lives of workers worldwide, a prospect that genuinely motivates our entire team.

The rebrand represents a significant milestone in our journey as a company. This transition allows us to strengthen our position as an industry leader and reaffirm our dedication to ensuring the workers of the world can perform at their very best day in, day out. Looking ahead, our vision for Alsico is to continue at the forefront of innovation and sustainability in workwear. We strive to be the go-to partner for businesses seeking not just clothing but solutions that enhance their employees' performance and well-being. Our commitment to becoming an even more responsible and sustainable workwear company, contributing positively to both society and the environment, is still very much a priority as we head into this new phase of our journey.

I would like to take this opportunity to clarify that whilst our branding may evolve, our dedicated team remains unchanged and fully committed to delivering the same high-quality support they've come to rely on. We are working diligently to ensure a seamless transition, and our customers can expect the same high level of service they've previously experienced with us. We will be keeping our customers fully informed and engaged throughout this period, underlining our commitment to providing exceptional service.

At Alsico, we’re dedicated to making life better for people at work and this transition  reaffirms of our promise to provide top-quality workwear solutions. We are committed to enhancing the experience of workers worldwide, empowering employees, and contributing to a cleaner, more sustainable planet.