Colruyt chooses Monviso for everyday ease of movement
Tested in real working conditions in the butcher’s department of a Colruyt store in Ath, Colruyt selected the Monviso fabric powered by ALSIFLEX. Long shifts, constant movement and direct customer contact demand clothing that supports the job, not distracts from it.
Flexibility and freedom of movement were immediate standouts. Whether bending in the aisle or standing back up, the garments follow every movement naturally and stay comfortable throughout the day.
The flexibility is a real advantage. Whether we’re bending down in the aisle or standing back up, the garments move naturally with us. You feel comfortable and at ease throughout the day.
Serge, butcher at the Colruyt store in Ath
wearer feedback turned into visible impact
From the start, this collaboration was built on listening. Throughout the entire testing period, alsico stayed closely connected to the teams wearing the garments. Feedback was taken seriously and adjustments were made over time, always with comfort, fit and usability in focus.
The result is workwear that not only feels better to wear, but also looks better on the floor. Customers notice the difference, and that reinforces professional service.
“Throughout the entire testing period, alsico paid close attention to our feedback. Adjustments were made over the course of the year, and today even the customers notice the difference. Our outfits look more professional and more comfortable to assure a great service in the butcher’s department.”
Christophe, head butcher at the Colruyt store in Ath
a partnership that respects every wearer
Fit was rethought to better support everyone on the team. Where designs were once almost identical, new adjustments now reflect real needs. For women, details like an elastic waistband at the back allow the garment to adapt naturally to the body.
It is a clear signal that people matter. And it reflects the shared responsible mindset that brought Colruyt and alsico together.
“Well, the fit has been adapted. For women, there’s an elastic waistband at the back so it adjusts naturally to the body. It makes a real difference and shows that women in our department really matter.”
Lola, butcher at the Colruyt store in Ath
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